What our clients say:

CBA has provided extraordinary insights and direction for almost all our businesses, every step of the way…

Leslie Perrell
Sr. Manager Market Research
Bayer HealthCare

They come to the table as valued members of the team, providing extremely insightful perspectives and deeper insights…

Mike Demas
Consumer & Market Knowledge Leader
Gillette [Western Europe] at
Proctor & Gamble

After you’ve learned what you can from the consumer, CBA delivers a presentation that uncovers new perspectives, insights and opportunities…

Susan Small-Weil
Chief Planning Officer
Seiden Advertising

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Target Catalyst Studies
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What We Bring

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We deliver the insights, imagery, attitudes and angles that can inspire target conviction.

We do this via qualitative instruments and instincts that enable:

Clients to see, distinguish, reframe, refine
Respondents to engage & answer intuitively

CBA interlaces talent with technique to discover what turns the switch for your target… and why

Our qualitative instruments reveal the aspirations, frustrations and gut grabbing impressions that inspire product innovation, slam dunk messaging and deepening relationships with your brand

For over 20 years, this expertise has been relied on and praised by our clients

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Areas of Expertise

Insights
Brand positioning/ imagery
Segment deep digs
Immersion/ ethnography
Shopper insights
New products
Physician/ patient perspectives

Messaging
Optimizing concepts/ ads
Professional communications
Point of purchase strategy

Services
Focus groups
Depths
In store/ home/ office
MROCs (market research online communities)
Teledepths
Work sessions
Moderator training